Chief Events & Experiences Director

Jenny Karns is an internationally recognized wellness, educator, speaker, and transformation guide with over 15 years of experience in holistic healing and leadership development. She has empowered thousands of release stress, heal trauma, and rediscover purpose through her immersive workshops, retreats, and educational programs.

As Chief Events & Experiences Director and Director of Transformational Programs for Boxing Sports Entertainment, Jenny unites mind-body science, creative expression, human potential to design experiences that cultivate resilience, inspire personal growth, and strengthen communities. Her work integrates ancient wisdom with modern strategy to help individuals and organizations thrive in health, leadership, and collective wellbeing.

Director of Community Engagement & Culture

Aleyn is a dynamic communicator and experiential strategist whose work unites sport, culture, and human connection. A proud Mexico City Native, she brings bold leadership, refined storytelling, and visionary creative lens to the Boxing Sports Entertainment team.

Fluent in both English and Spanish, Aleyn has built a reputation for bridging diverse communities with authenticity and heart. Her approach goes beyond campaigns, she focuses on crafting experiences that move people, elevate voices, and bring powerful stories to life.

Outside of her strategic role, Aleyn nurtures her passion for expression as an art teacher, leading Sip & Paint classes that celebrate creativity and community. She is also a dedicated Pilates instructor who believes in the power of movement to build strength, balance, and joy. Whether in the studio or outdoors, she finds inspiration in bringing people together through meaningful experiences.

At Boxing Sports Entertainment, Aleyn leads communications and experiential strategy, shaping narratives, designing impactful campaigns, and helping drive the organization’s mission to unite wellness, entertainment, and community impact.

Languages: English & Spanish

Focus Areas: Experiential Strategy • Brand Communications • Cultural Engagement • Athlete Relations • Creative Direction

Global Brand Alliance Creative

Daniella Martinez-Samayoa is bilingual Latina creator and UC Berkeley graduate whose storytelling bridges wellness, culture, and modern lifestyle. Through her collaboration with Boxing Sports Entertainment, she develops authentic, high-quality content that connects brands with real audiences through purpose-driven media.

Known for her sophistication, emotional intelligence, and creative vision, Daniella helps brands tells stories that inspires trust, inclusion, and joy, aligning with BSE’s mission to promote resilience, health, and community impact through media that uplifts and unites.

Virtual Creative Director of Experiences

Blending art direction, wellness and storytelling, Emily curates sensory journeys that make people feel again. Her digital touch transforms everyday spaces into emotional landscapes, where music, movement, and design reconnect mind, body, and soul. Whether guiding luxury retreats, crafting cinematic campaigns, or shaping virtual brand experiences, she brings human warmth to the world of Ai creativity.