Chief Events & Experiences Director

Jenny Karns is an internationally recognized wellness, educator, speaker, and transformation guide with over 15 years of experience in holistic healing and leadership development. She has empowered thousands of release stress, heal trauma, and rediscover purpose through her immersive workshops, retreats, and educational programs.

As Chief Events & Experiences Director and Director of Transformational Programs for Boxing Sports Entertainment, Jenny unites mind-body science, creative expression, human potential to design experiences that cultivate resilience, inspire personal growth, and strengthen communities. Her work integrates ancient wisdom with modern strategy to help individuals and organizations thrive in health, leadership, and collective wellbeing.

Augusto Ceballos is a U.S. Coast Guard veteran, father of two, and a rising voice in the movement to redefine leadership, fatherhood, and personal transformation. With a career that began on the deck of military vessel and evolved into the heart of community wellness, Augusto’s journey is one of service, resilience, and unwavering purpose.

After years of military discipline and navigating the challenges of civilian life, Augusto committed himself to becoming a living example for his children - proving that true strength isn’t just physical, but emotional and spiritual. His leadership style blends structured discipline with openhearted connection, creating an environment where growth is not only possible but inevitable

At Boxing Sports Entertainment, Augusto spearheads strategic outreach, veteran wellness initiatives, and mentorship programs that integrate boxing, strength training, movement, dance, and counseling. His approach is both holistic and practical, addressing the physical, mental, and emotional needs of the individual he serves. Through this work, he helps people break free from cycles of anxiety, stress, depression, and self-doubt, guiding them toward alignment with their highest potential. 

Beyond the gym, Augusto is a storyteller, educator, and community builder. He develops partnerships with local leaders, veteran organizations, and businesses to expand wellness access and create opportunities for people to invest in their own transformation. His work is rooted in the belief that every man, every woman, and child has the ability to rise above their circumstances when given the right tools, guidance, and environment.

From one-on-one mentorship to large-scale community events, Augusto’s mission is simple but profound: to inspire and empower individuals to reclaim their health, energy, and purpose, and to lead by example for the next generation.

Global Brand Alliance Creative

Daniella Martinez-Samayoa is bilingual Latina creator and UC Berkeley graduate whose storytelling bridges wellness, culture, and modern lifestyle. Through her collaboration with Boxing Sports Entertainment, she develops authentic, high-quality content that connects brands with real audiences through purpose-driven media.

Known for her sophistication, emotional intelligence, and creative vision, Daniella helps brands tells stories that inspires trust, inclusion, and joy, aligning with BSE’s mission to promote resilience, health, and community impact through media that uplifts and unites.

Virtual Creative Director of Experiences

Blending art direction, wellness and storytelling, Emily curates sensory journeys that make people feel again. Her digital touch transforms everyday spaces into emotional landscapes, where music, movement, and design reconnect mind, body, and soul. Whether guiding luxury retreats, crafting cinematic campaigns, or shaping virtual brand experiences, she brings human warmth to the world of Ai creativity.